How to Get Business Insurance: A Complete Guide for Small Business Owners

Female counselor with client in her practice | How to get general liability insurance for small businesses

Starting a business means taking on exciting opportunities — and real risks. Understanding how to get business insurance coverage is the first step toward fully protecting yourself. Why? Because one unhappy customer can erase the success from 99.9% of your other clients.

The good news? You can secure coverage in as few as five straightforward steps. This article walks you through how to assess your risks, compare quotes, and purchase a small business insurance policy, such as general liability or professional liability, to name a few, that protects both your company and your personal assets — without the insurance jargon or confusion.

Why Your Small Business Needs Insurance

Without small business insurance, a single lawsuit could wipe out your business savings and put your personal assets at risk and harm your business’s reputation.
In addition to protecting your finances, insurance often fulfills legal and contractual obligations. Many clients won’t sign contracts without proof of insurance coverage, and some landlords require it before you can lease commercial space.

For example, a coffee shop owner typically needs general liability (GL) coverage to satisfy their lease agreement and protect against customer slip-and-fall incidents, while a graphic designer working with corporate clients might need professional liability insurance to even bid on projects and general liability in case they somehow damage personal property while visiting a client.

1. Assess Your Business Risks & Coverage Needs

Barber cutting a client's hair in a barber chair

Before you start shopping for small business insurance coverage, step one is to think through the specific risks your business faces. For example, a salon owner faces different exposure than a freelance financial planner: one regularly interacts with customers in a high-traffic environment, while the other may not. But a client who receives an unflattering haircut isn’t likely to sue, while one who incurs a hefty tax penalty due to financial negligence very well might.

Consider factors like your industry, number of employees, whether customers visit your location, and whether you handle other people’s property. Your answers will help determine which types of coverage you need.

Common types of small business insurance to consider

Which kind of policy you need depends on the kind of business you run and what risks you need covered. Here are the most common policies to consider:

Coverage Type

What It Protects Against

General Liability (GL) Insurance Third-party claims of bodily injury, property damage, and personal or
advertising injury (reputational harm). A third party is someone like a
client or visitor; the term does not include you or your employees.
Professional Liability Insurance Claims alleging negligence, mistakes, or failure to perform professional
duties. This is also known as errors and omissions (E&O) insurance or
malpractice insurance.
Workers’ Compensation Insurance Medical expenses and lost wages for employees injured on the job.
Commercial Property Insurance Damage to your property due to events such as fire, burst pipes, storms,
theft, or vandalism. It typically covers the building, your inventory, and
any furniture or equipment. Business owners who own their office spaces
often choose this type of coverage.
Business Personal Property (BPP) Insurance Damage, loss, or theft of your equipment and inventory. Business owners
who lease their space but want to protect their tools and equipment often
choose this type of coverage.
Product Liability Insurance Claims arising from products your business makes, sells, or distributes
that cause harm.
Business Owner’s Policy (BOP) This bundled policy combines general liability and commercial property
insurance.

2. Gather the Information You’ll Need

Once you know which type of coverage you need, gathering your business information will save you time during the quote process. Insurers need details like the following to assess your risk level and calculate an accurate premium:

  • Business name and legal structure (sole proprietorship, LLC, corporation, etc.)
  • Industry and specific business activities
  • Annual revenue and payroll
  • Number of owners, employees, contractors, etc.
  • Business address(es)
  • Square footage of office space
  • Estimated cost to replace property and equipment
  • Claims history

The good news is that with online providers like Berxi, this process can take just a few minutes — no lengthy paperwork or back-and-forth with a broker required.

3. Compare Quotes From Multiple Providers

Insurance premiums can vary significantly from one carrier to the next, so it’s worth shopping around before you commit to a policy. You have two main options:

  1. Get quotes directly from insurance carriers
  2. Work with an independent agent or broker who can compare multiple carriers for you

Going direct is often the faster and more affordable route — for example, buying directly from Berxi can save you an average of 15% compared to using a broker. Either way, collecting a few quotes ensures you’re getting the right coverage at the most competitive price.

4. Review Coverage Options & Policy Details

Nail salon professional working on a client's nails

Not all policies are created equal, so before you commit, review each quote carefully. Pay attention to coverage limits, exclusions, deductibles, and premium costs. Here are a few key terms you’re likely to see:

  • Per-occurrence limit: The maximum amount your insurance will pay for any single claim. For example, a $1 million per-occurrence limit means you’re covered up to that amount for each individual claim.
  • Aggregate limit: The total amount your insurance will pay during your policy period, typically one year. A $1M/$2M policy means you’re covered up to $1 million per claim and $2 million total for the year.
  • Deductible: The amount you pay out of pocket before your coverage kicks in. Some providers, like Berxi, offer GL with a $0 deductible.

5. Purchase Your Policy & Obtain Proof of Insurance

Once you’ve found the right policy, the last few steps are easy: select your coverage, pay your premium, receive your certificate of insurance, and download your policy. With online providers, the entire process can be completed in minutes — and coverage can begin within 24 hours.

Your certificate of insurance serves as proof of coverage. It’s often required by clients before you can start a project, by landlords before you can sign a lease, or by general contractors before you can work a job site. With Berxi, you can access and share your proof of insurance instantly through our online platform.

How Much Does Business Liability Insurance Coverage Cost?

The cost of small business insurance coverage varies depending on your coverage needs and business profile. At Berxi, general liability insurance starts around $100 per year for fitness and pet care consultants who work in clients’ homes or offices, and around $350 per year for business owners with employees and office spaces. Several factors influence where your premium falls:

  • Business type and industry risk level
  • Coverage limits you select
  • Business location
  • Annual revenue
  • Claims history

For context, a photographer might pay around $20 per month ($250 per year) for a basic GL policy , while a handyman or hair salon with lots of foot traffic could pay significantly more. Buying direct from a carrier like Berxi can help lower your premium — customers save an average of 15% compared to buying through a broker.

Get General Liability Insurance for Your Small Business With Berxi

Berxi makes it easy to get the business liability insurance coverage for your small business needs — in minutes and entirely online. As part of Berkshire Hathaway Specialty Insurance Company, Berxi carries an A++ financial strength rating from AM Best, giving you the confidence that your coverage is backed by one of the most financially stable companies in the industry.

Get a quote today and see how much you could save.

How to Get Small Business Insurance Coverage FAQ

Smiling professional man working on his phone in an office

What kind of insurance do I need to start a business?

Most businesses start with general liability insurance. Add professional liability if you provide services or advice, and workers’ compensation if you have employees. If you own the company’s office space, you might look into a business owner’s policy.

How much does small business insurance cost coverage?

General liability insurance for small businesses starts at $100 per year with Berxi. For certain industries, monthly installments can be as low as $20 per month, though premiums vary based on your industry, location, and coverage limits.

Can I get business liability insurance coverage online?

Yes — providers like Berxi let you get a quote, purchase a policy, and access proof of insurance entirely online in minutes.

How quickly can I get business insurance coverage?

Coverage can begin within 24 hours when you purchase a policy online.

 

Image courtesy of iStock.com/Prostock-Studio

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The views expressed in this article are those of the author and do not necessarily reflect those of Berxi™ or Berkshire Hathaway Specialty Insurance Company. This article (subject to change without notice) is for informational purposes only, and does not constitute professional advice.

The product descriptions provided here are only brief summaries and may be changed without notice. The full coverage terms and details, including limitations and exclusions, are contained in the insurance policy. If you have questions about coverage available under our plans, please review the policy or contact us at 833-242-3794 or support@berxi.com. “20% savings” is based on industry pricing averages.

Berxi™ is a part of Berkshire Hathaway Specialty Insurance (BHSI). Insurance products are distributed through Berkshire Hathaway Global Insurance Services, California License # 0K09397. BHSI is part of Berkshire Hathaway’s National Indemnity group of insurance companies, consisting of National Indemnity and its affiliates, which hold financial strength ratings of A++ from AM Best and AA+ from Standard & Poor’s. The rating scales can be found at www.ambest.com and www.standardandpoors.com, respectively.

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ryan craggs

Ryan Craggs is a content strategist and journalist with more than a decade of marketing and editorial experience. He helps travel, finance, and tech clients craft compelling narratives that captivate audiences. For more, go to RyanCraggs.com