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The 51 Best Real Estate Quotes for Brokers to Live By

Group of friends climb mountain at sunrise while one friend celebrates at the top.

To be successful as a real estate broker, you know you have to be personable, businesslike, assertive, and empathetic all at once. You have to be a negotiator, a therapist, a problem-solver, a connector, a friend, and an advocate. You understand what your client wants and needs, and you know how to help them get there. It’s a complex balance and can be emotionally heavy, so it’s no surprise that you might be in search of an inspiring quote to keep you going through your busy day.

Whether you want to laugh, commiserate, relax, or get a new perspective on your work, here are 35 real estate quotes from people who understand #realestatelife.

13 Motivational Real Estate Quotes to Share With Your Team

Every once in a while, we all need a pick-me-up -- or perhaps just a reminder of why the real estate business is worth it. Here’s a short list of motivational sales and real estate quotes for those difficult days.

  • “I find that the harder I work, the more luck I seem to have.” - Thomas Jefferson, American Founding Father and third U.S. president

  • “Show up in a way that you’d want someone to show up for you.” - Seth Godin, entrepreneur, author, and teacher

  • “To handle yourself, use your head; to handle others, use your heart.” - Eleanor Roosevelt, former first lady and American activist

  • “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” - Douglas Adams, English author and humorist

  • “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” - Vince Lombardi, NFL player and football coach

  • “Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” - W. Clement Stone, self-help author and businessman

  • "Take up one idea. Make that one idea your life -- think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success." - Swami Vivekananda, Indian Hindu monk

  • “Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.” - Brian Tracy, motivational speaker and self-development author

  • “In the world of successful people, there’s nothing like weekends… If you want to get rich and stay rich, then you need to shun this TGIF notion. Every day is an opportunity you can’t afford to miss.” - Ajaero Tony Martins, entrepreneur and investor

  • "Good things come to people who wait, but better things come to those who go out and get them." - Anonymous

  • “What would you do if you weren’t afraid?” - Sheryl Sandberg, founder of and COO of Facebook

  • “A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness.” - Tim Dulany, real estate broker and team leader

  • “Don’t be embarrassed by your failures. Learn from them and start again.” - Sir Richard Branson, founder of Virgin Group, business magnate, and philanthropist

5 Funny Real Estate Quotes

Sometimes, at the end of a long day, open house, or sale, you just need a good laugh.

  • “Please, tell me more about how you’re an expert in real estate because you watch HGTV.” - Someecards

  • “Why, yes… that’d be fantastic if your parents, grandmother, and second cousin came along while I showed you houses today.” - Amy Chrisman-Williams, real estate agent

  • “I am basically a full-time psychologist who shows houses every now and then.” - Dori Warner, real estate agent and blogger

  • “Golf courses sell real estate, and that's why they're built.” - Ed McMahon, comedian and game show host

  • “Buy land, they’re not making it anymore.” - Mark Twain

17 Real Estate Quotes for Your Whole Team

Keeping up the morale of your team is mandatory if you want to be successful in the real estate game. Without it, bad energy can spread like wildfire. Check out the quotes we provided below to see if there are any that you think would help inspire and motivate the various members of your real estate team.

9 Quotes for Real Estate Agents

  • “Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes, and see what they see within the first eight seconds.” - Barbara Corcoran, real estate mogul and business expert

  • “To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations.” - Anthony Hitt, CEO at Engel & Völkers Americas

  • “It’s not so much chasing a commission on a one-time deal as keeping a happy client for a lifetime.” - Madison Hildebrand, luxury real estate agent

  • “Not only do you have to have content in your digital and inbound real estate marketing strategies, but content that gets a LOL, gets read, noticed, shared, clicked, and commented on is how you make a human connection in today’s noisy, multi-device world.” - Laura Monroe, real estate brand strategist

  • “The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” - Jay Baer, marketing consultant

  • “In the real estate business, you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.” - U.S. Sen. Johnny Isakson

  • “Not following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain.” - Michelle Moore, author, businesswoman, and sales trainer

  • “A Realtor is not a salesperson. They’re a matchmaker. They introduce people to homes until they fall in love with one. Then, they’re a wedding planner.” - Unknown

  • “Here is the simple but powerful rule: Always give people more than they expect to get.” - Nelson Boswell, real estate broker and appraiser

8 Quotes for Brokers & Real Estate Business Owners

  • “Successful entrepreneurs are givers and not takers of positive energy." - Anonymous

  • “Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationship.” - Henry Ross Perot, founder of Electronic Data Systems and former presidential candidate

  • “What do you need to start a business? Three simple things: Know your product better than anyone. Know your customer, and have a burning desire to succeed.” - Dave Thomas, founder of Wendy’s

  • “I had probably seven agents by the time I became a legitimate real estate broker.” - Barbara Corcoran, real estate mogul and business expert

  • “A leader… is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.” - Nelson Mandela, president of South Africa and anti-apartheid revolutionary

  • “Don’t tell people how to do things, tell them what to do, and let them surprise you with their results.” - Gen. George Patton, Jr.

  • “In the commercial real estate business, brokers spearhead major accounts. But they wouldn't have customers without the people who oversee construction.” - Roger Staubach, NFL quarterback and real estate mogul

  • “Study successful people and businesses, then do what they did to become successful while making slight modifications to fit your lifestyle, your values, your business model, and your goals.” - Clay Clark, business coach and owner of Thrive15

6 Real Estate Quotes to Share With Clients

A witty line or bit of perspective can help inspire the kind of trust you need to maintain existing customers and attract new business. The following quotes are a mix of famous real estate sayings from history’s most well-known thinkers, as well as helpful insights from some of the biggest names in real estate. Take some time to memorize one (or more) of the following gems to call upon if you ever need to ease a client’s anxiety or inspire them to action. Who knows, these pearls of wisdom could be just the ticket to turning a lead into a customer, and a customer into a life-long client.

  • “He is not a full man who does not own a piece of land.” - Hebrew proverb

  • “Real estate is not only the best way, the quickest way, the safest way, but the only way to become wealthy.” - Marshall Field, American entrepreneur and founder of Marshall Field and Company

  • “I would give a thousand furlongs of sea for an acre of barren ground.” - William Shakespeare, English poet, playwright, and actor

  • “Owning a home is a keystone of wealth -- both financial affluence and emotional security.” - Suze Orman, financial advisor and motivational speaker

  • “Ninety percent of all millionaires become so through owning real estate. More money has been made in real estate than in all industrial investments combined. The wise young person or wage-earner of today invests their money in real estate.” - Andrew Carnegie, industrialist and philanthropist

  • “Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” - Franklin D. Roosevelt, 32nd president of the United States

10 Real Estate Quote Ideas for Business Cards

These may not be big insights from famous people, but the following quips are quick ways to show both current and potential customers that you mean business. Consider adding one of these to add to the back of your business card.

  • “Your home is our castle.”

  • “Finding you a home completes me.”

  • “We love what Lucy loves: real estate!”

  • “A home-grown success”

  • “Coming soon to a closing near you!”

  • “Creating real value in property and places”

  • Our paths have crossed for a reason.

  • “No meetings! Just results.”

  • “Positively working for you”

  • A local expert

Image courtesy of choochaikupt

Last updated on Oct 15, 2021.

Originally published on Aug 21, 2019.

The views expressed in this article are those of the author and do not necessarily reflect those of Berxi™ or Berkshire Hathaway Specialty Insurance Company. This article (subject to change without notice) is for informational purposes only, and does not constitute professional advice.

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