Why should dental professionals follow dental influencers? You might think you’re too old or busy for TikTok or Instagram, but these platforms could just be the best way to get new ideas for your practice. Plus, they might give you unique ideas to create your own digital marketing strategy.
From improving patient experience to growing your dental business, influencers are full of ideas. But with so many dentists' and hygienists' social media pages, who has the time to navigate all of them? No matter where you are on your career path, you’ll want to start following some of these social media mavens and see how they might truly “influence” your practice.
To make it easier for you, we have researched and prepared a list of the best dentists, orthodontists, and hygienists influencers to keep an eye on in 2023.
Best Dentists to Watch on TikTok
1. Ashley Izadi, DDS
Description: Dr. Izadi’s primary goal is to educate people about dental health, dental trends, and the long-term benefits of proper dental care. She uses her TikTok account to demonstrate proper flossing techniques, answer frequently asked questions, show appropriate oral hygiene, and do funny dances that capture the attention of many.
2. Patrick Sebastien Lolo, DMD
Description: As a pediatric dentist in Miami, Dr. Lolo is a video creator specializing in children's baby teeth. He strives to provide every child with the most pain-free, comfortable, and fun experience at the dentist's office. He has a clear vision of ensuring that every child not only leaves happy but also wants to return. He loves to make videos on how to teach children to care for their teeth and to maintain overall dental health.
3. Ryan Savage, DDS
Followers: 375.8 K
Description: Known as the “smile makeover dentist” and considered a leader in the dental industry and one of the best for social media marketing for promoting healthy smiles, Dr. Savage transforms the smiles of many through educational content about the latest technology and current trends in dental equipment. He uses his social media platform to showcase all the success stories he has created throughout the years and provide education on how to care for teeth. He is an avid soccer player when he has time for his personal life!
Best Hygienists to Watch on TikTok
4. Jasmine Williams, RDH, DSDH, MHA
Description: Born and raised in Houston, Williams knew from an early age that she wanted to be in the dental industry and has become one of the top dental influencers and content creators. After graduating from her dream school, which accepts only 30 applicants for RDH dental accreditation, after which she passed the National Board Dental Hygiene Examination, she received her dental hygiene license. She began working as a travel-registered dental hygienist. Williams has a large following on social networks, especially on her TikTok social media account, where her dental health videos have quickly gone viral. Being such a big social media influencer opened the door to partnering with major oral healthcare brands to expand their brand awareness. When she is not working or on social media, she is busy writing e-books, teaching courses, and managing her lip gloss line!
5. Jasmine Capra, RDH
Other Sites: JustFlossIt.com
Description: Capra followed in her father’s footsteps and became a registered dental hygienist. She loves to provide oral health care facts and tips to share with patients. Her many social media forums offer a wealth of information on dental care. She covers the entire range of dental health, from bloody teeth to maintaining a healthy smile.
6. Iman Zayed, RDH
Description: Zayed has focused on general physical and oral health education for the last five years, including patients’ overall health, wellness, and fitness. During the COVID pandemic, she continuously provided information on maintaining dental health and how dental offices could create better filtration systems.
Best Orthodontists to Watch on TikTok
7. Catherine Ding, DDS
Description: Known as the “K-Pop Dancing” dentist, Dr. Ding teaches about dental health and braces through a series of “how-to” and dancing videos. She loves taking care of patients' teeth and is the founder of the “Busy Bear Collection,” where she creates enamel art and pins!
8. Ben Winters, DDS
Description: Dr. Winters, or “The Bentist,” has nearly 12 million followers, making him a premier presence in the dental world. He believes in taking a fun approach to dental treatments and braces. From correcting crooked teeth to creating beautiful smiles, Dr. Winters uses social media to bring attention to the importance of good dental hygiene and its relationship to having a functional smile.
Best Dentists to Follow That Utilize Dental Instagram Marketing
9. Dr. Milad Shadrooh
Description: Who says that dentistry has to be all about teeth? Dr. Shadrooh, described as “The Singing Dentist” on his dental website, is passionate about oral surgery, clear and fixed braces, and facial aesthetics. This U.K.-based dentist is also a talented performer. He creates super entertaining dental educational posts that give traditional dental content a spin!
10. Jocelynn Vida, DMD
Description: Based in Orange County, California, Dr. Vida is a bilingual dentist with two goals: to alleviate dental fears and false beliefs about dental services among the dental community. While a full-service dentist, her dental work focuses on cosmetic dentistry, like veneers, dental implants, lumineers, and smile makeovers.
11. Franklyn Aguebor, DMD
Description: Dr. Aguebor loves to educate patients in his dental practice, Smile Design Dental Studio, and throughout his social media forums. He focuses on patients’ mouths and takes a holistic approach to their care. His goal is to achieve complete oral and physical well-being and his success is reflected by having over 18 million users..
Best Hygienists to Follow on Instagram
12. Martelle Coke, RDH
Description: Since becoming a registered dental hygienist, Coke founded the nonprofit organization BrownGirl, RDH, which promotes cultural diversity and personal growth for students studying to become dental hygienists. While attending school to obtain a doctor of dental surgery degree, she uses her social media to educate on dental hygiene and to advocate for removing the financial barriers often faced by dental students.
13. Allison Cuevas, RDH
Description: Founder of the Bright Bite Hygiene Services, Cuevas serves patients of all ages in the office and their homes. Her practice includes staff training on how to help patients who have complex medical conditions or suffer from anxiety when thinking about a dental office. Her setup is all about comfort and patient care, from providing current patients with headphones and blankets to not having any dental noises or smells. Her Instagram page and other social media forums offer a wealth of information about maintaining oral health.
14. Irene Iancu, RDH
Description: Iancu owns a Toronto-based dental practice and teaches clinical and theoretical dental hygiene classes at local universities offering an advanced or bachelor's degree. She is passionate about providing dental health education and, via her podcast Tooth or Dare, showcases other dental health therapists doing amazing things in the industry for their current and new patients.
15. Whitney DiFoggio, BS, RDH
Description: Known as Teeth Talk Girl, Whitney DiFoggio is notable in the dental field for discussing everything from dental care to dental careers. Her Instagram is fun and informative, making it very attractive to Gen Z viewers. Her news feed has something funny added almost daily. Her YouTube channel has longer form, informative and fun videos and over 346k subscribers that make dental care best practices enjoyable to learn about, and her video reviews confirm how much her fans appreciate her.
Best Orthodontists to Follow on Instagram
16. Patrice Smith, DDS
Description: When this multi-passionate orthodontist is not creating beautiful smiles, she is blogging, traveling, or creating fabulous candles for her UnOrthoDoc Candle company. Dr. Smith aims to educate and inspire others to live purposeful and balanced lives while also developing financial maps to success. Originally from Jamaica, she owns a private practice in Washington, DC.
17. Dr. Grant Collins, DDS, MS
Description: Dr. Collins provides fun and educational videos regarding dental health and braces in all his social media forums. Across social media, Dr. Collins's patient reviews are impeccable, reflecting his dedication to the patient experience. He is best known for “how-to” videos in which he demonstrates how to place and remove braces and shows various brace color patterns and designs that are based on movies and popular television shows.
Social media has transformed dental care, bringing tips and best practices to patients worldwide through some informative and loveable influencers. The dental practice has been boosted by these amazing figures, and we look forward to their new content streams.